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  • Cash vs Credit: Should Your Business Go Cashless?

    Cash vs Credit: Should Your Business Go Cashless?

    With nearly 80% of Americans preferring cards to cash and smartphone users paying via digital wallet, there seems to be a clear winner in the cash vs credit debate.

    For online businesses, cashless payments are a foregone conclusion and even brick and brick-and-mortar stores see fewer bills, coins, and checks. But is it safe for your business to go completely cashless?

    Taking online businesses out of the equation, traditional or hybrid online-offline businesses may have a cash vs credit dilemma. According to a 2016 consumer payments study, businesses in these categories have customers that prefer to pay by credit or debit card:

    • Department stores
    • Discount stores
    • Dine-in restaurants
    • Gas stations
    • Supermarkets

    Fast food chains and coffee shops still see a higher flow of cash sales.

    The study indicates that the majority of consumers prefer to use credit or debit cards for larger purchases. It also noted that 73% of Americans use less cash now than ten years ago.

    There are many upsides to shifting with the tide of consumers to a cashless model. Not only does it appeal to customers who no longer carry cash with them, but also offers better service, security, and easier financial reconciliation for your business.

    Customer Appeal

    Seven out of 10 Americans are reported to hold at least one credit card, from college students to baby boomers. Recent developments like EMV chips and contactless payments mean many banks are phasing older technology to keep up with the demand. And with 2.1 billion digital payment users expected by 2019, staying on top of cashless payments is no longer just a matter of innovation, but a necessity.

    Better Service

    Dealing with cash means slower customer service, whether that involves digging for change or counting out bills, and more room for employee error. Credit or debit cards or contactless payments allow businesses to check out more customers quicker, correctly, and more efficiently.

    Improved Security

    Cashless payment systems significantly reduce the risk of in-store theft and fraud. It promotes customers’ peace of mind, your employees’ safety, and your own business interests; for these reasons, not having to keep cash on premises can be a good thing.

    Easier Reconciliation

    From the employee hours it takes to manage your revenue and collect and store change to bank deposit fees and armored truck pickup costs, cash-carrying businesses have to pay for the privilege. Instead, you can free up your finances and reduce overhead with credit and debit cards, which are automatically reconciled and paid to your merchant account.

    Overall, going cashless can improve the quality of business and help you meet customer service needs and scale quicker.

    But before you take a stand on cash vs credit, it’s good to be aware of the potential drawbacks as well. These can include potentially alienating customers, the risks of card or digital fraud, and additional processing costs.

    Disconnected Customers

    Depending on your business sector and target market, you may end up alienating some of your customer base if you go cashless. Having a good understanding of how your customers pay, their preferences, and your industry standards will go a long way to helping you make an informed decision.

    Processing Costs

    Fees for processing credit and debit cards are usually between 2-3% of the transaction value. More customers with cards mean more fees. On the upside, consumers statistically buy more and make larger purchases with cards than cash. You can also look out for competitive payment processing prices.

    Fraud Risks

    Cashless systems are not completely secure and you will have to watch out for card fraud. Modern technology and fraud detection do help, but you are still responsible for sensitive customer data and PCI compliance.

    Going Cashless

    If you’re sure that cashless is the right choice for your business, here are a few tips to get you started:

    1. Track customer payment methods to see how many pay cashless already
    2. Consider the additional costs of going cashless
    3. Get customer feedback on how their shopping experience would change without cash
    4. Create a comprehensive communications strategy from signage and employee messages to online updates
    5. Allow for a transition period so both staff and customers can get used to the change
    Need some professional support?

    PayArc global network provides merchants with the ability to scale their business in over 25 currencies. We offer credit and debit card transaction processing with low fees and discounts for select merchants. With PCI DSS protection and over 300 payment integrations, we aim to take the headache out of credit card processing.

    ‍

    Payarc

    November 15, 2021
    Fraud Prevention, Industry Insights
    payment-processing
  • Choosing Merchant Services for Coffee Shops

    Choosing Merchant Services for Coffee Shops

    PayArc is pleased to announce new specialized merchant services for coffee shops. We understand the importance of creating the best payments infrastructure for your small business, and we’re here to help.

    Coffee is lifeblood for your patrons: they wake up in the morning, dreaming of the perfect cup of Joe. The smell of your roast, created from the perfect blend, wafts into the air and draws them in. They walk through the door and stand in line, mulling over which roast they’ll sample, while reaching for their wallets. As they approach the front of the line, they pull out their payment card, anticipating their warm brew and the buzz of caffeine that will supercharge their morning. What they are not mulling over is the mechanics of how the money gets from their account to yours. If your payments operation is set up correctly, you shouldn’t be mulling over it, either.

    Payment processing is the lifeblood of your business. Without the proper tools, technologies, and processes, cash flow tightens and business suffers. Thankfully, we specialize in helping coffee shops like you streamline payments so you can focus on what you do best: running the best coffee shop in town.

    We provide merchant services for coffee shops so you can quickly accept credit card payments. We understand the unique nature of merchant services for coffee shops and take time to understand your unique business model. We advise on the best solutions that can be tailored to meet your needs. Whether its points of sales systems or mobile payments, we will guide you through the many options to arrive at a solution that fits your business and keeps your customers happy.

    If you already have some systems in place, we can integrate with almost all of them. We help you quickly and easily accept payments of all kinds while ensuring that payments remain secure, protected from fraud, and efficient. Our always-on customer support ensures that you have a lifeline in case you have any questions, and we offer some of the best pricing in the industry. In fact, we are offering Interchange cost pricing plus $0.029/transaction and $25 per month.

    Our merchant services for coffee shops provide the tools you need to succeed:

    Gateway Services – Payarc’s PCI compliant web based payment gateway allows you to monitor transactions in real-time.

    Credit Card Processing – Payarc’s global network of acquirers and banks provide merchants with the scale-ability they need in over 25 currencies.

    Point of Sale Systems – POS systems provide many businesses with the tools necessary to run an efficient operation.  POS systems add tremendous value when cash flow is vital to your operations.  There are hundreds of POS systems that can help niche businesses even more.

    • Choose from dozens of POS systems
    • PayArc can assist in POS integrations
    • We can help find the right solution for your business

    Mobile Payment Processing – Payarc’s mobile SDK makes it easy to integrate mobile payment solutions. Mobile payments is by far the most exciting aspect of payment processing today.  PayArc provides merchants with the latest technology options to help mobile merchants integrate payments into their apps or mobile payment systems.

    • PayArc offers many EMV card readers to choose from
    • Mobile app SDK is easy to integrate
    • Safe and secure encryption
    • Take your business on the road!

    Online Payment Processing – Does your coffee shop offer products online, too? Setting up an online store can be a daunting task but it can also add significant sales growth to a merchant. PayArc eCommerce solutions provide merchants with an all in one solution for small merchants to large eCommerce giants.  Subscriptions or recurring payments? No problem! We’ve got you covered with our account updater tool so you never lose a customer!

    • Recurring payments
    • Account updater
    • Dozens of shopping cart integrations to choose from
    • Fraud and risk tools
    • Robust sales reporting
    • PCI DSS protection

    With over 300 payment technology integrations we’ve already done the hard work to ensure that our merchants can process with confidence. We understand the special requirements of merchant services for coffee shops and have created unique solutions and pricing to help.

    Payarc

    November 15, 2021
    Industry Insights
    payment-processing
  • Credit Card Processing for Dental Practices

    Credit Card Processing for Dental Practices

    The payments industry has dramatically shifted over the past few years, and many people now choose to pay with a credit card, or an electronic wallet like Apple Pay or Google Pay. Digital solutions like credit card processing for dental practices eliminates the overhead associated with paper invoices, and provides many benefits to dental practices and their patients.

    The nuances of credit card processing for dental practices can be tough. Use this guide to get the basics on terminology, adherence to HIPAA, and reducing credit card fraud.

    What Matters Most About Credit Card Processing for Dental Practices?

    Choosing the right payment processor is an important step towards making sure your credit card processing is seamless and smooth. Some processors will offer lower fees, while others will tout the benefits their technology, and seamlessly integrating into websites and mobile applications. Other companies will offer better tech support, customer service and compliance with the requirements of this industry. Start by making a prioritized list of what will benefit your practice most.

    A Few Key Advantages for Dental Practices

    Credit card processing for dental practices is cost-effective. Most dental facilities are considered low risk, which means fees and other costs are going to be lower than for other types of businesses.

    Additionally, you may not need a robust and expensive solution that a more technology or inventory-driven company might want. Retail stores require a fully functioning POS, complete with barcode scanners and other hardware, and possible integration with an ERP. Restaurant management systems require a robust POS that includes kitchen display systems and table service software.

    You can avoid costly hardware, and smaller practices may begin with a simple countertop credit card machine or a virtual terminal that uses your existing computer and internet connection. Plan ahead though, as credit card processing for dental practices works best when it’s integrated with practice management systems. Besides better tracking, integration may enable HSA and FSA card acceptance, providing a market advantage over practices that refuse them.

    What About HIPAA?

    Many dentists worry HIPAA regulations and the associated fines for noncompliance when it comes to setting up a credit card processing systems. While it’s a good idea to review the general rules, you can rest assured that most credit card processing functions rest safely outside the myriad of HIPAA compliance regulations.

    The vast majority of credit card processing companies are exempt from the HIPAA “business associate” agreement (where third-parties have to agree to safeguard patient information). This is because credit card companies do not have any access to patient data and are just seen as entities who are carrying out normal banking functions.

    Where it gets murky is when your credit card processing company does more than just transaction processing. If their software includes invoicing or patient management, then HIPAA compliance might be required, and you’ll want to work with a payment processing company with the proper expertise.

    Patient Data, HIPAA, and Credit Card Processing For Dental Practices

    Never include patent health information in any communications with your payment processor. A common mistake would be to include notes about treatment or visits in the “comments” section on your virtual credit card processing terminal, so keep that data in a separate system.

    As a precaution, ask your processor how they handle receipts, and what measures they do take to remain compliant with HIPAA. Some will let you print out paper receipts, while others just automatically send digital ones. Processors that evade questions about HIPAA regulations will likely lack the expertise or systems required to remain compliant.

    Avoiding Credit Card Fraud

    A fact of life with accepting credit cards is the risk for fraud. Many cybercriminals are on the hunt to exploit credit card holders for their own gain, and do not need a physical card in order to use it nefariously.

    Start with maintaining PCI compliance to protect your patients’ payment information. The latest PCI DSS standards are available online, and a good payment processor will be able to guide you on any necessary steps to take.

    Although processing credit cards at a dental practice is relatively low risk, it’s always a good idea to follow best practices. ID validation is common practice, and may be done when a patient registers for the first time. Ask your payment processor for additional guidance on payment processing and educate your staff on credit card authorization procedures. Keep in mind that an arduous process may turn off some patients, so try to strike an even balance in fraud prevention and customer service to reduce friction. The right policy enforcement will minimize fraud, and patents will have peace of mind that their valuable information is safe and secure.

    Keep all of the above in mind as your dental practice accepts credit cards for processing. Not only will you provide patients with a convenient way to pay for services, but you can enact a plan that will help your business grow.

    Payarc

    November 15, 2021
    Industry Insights
    payment-processing
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